Response

I really liked designing the logos for the Convergence sequence. Although quite a few of them are REALLY CRAPPY, I almost feel like I work better when I have a few crappy ones in the mix. We're all human, right?

To me, logos are soooo important for a company (or sequence in this case). If you don't get the logo, I feel like you're losing consumers immediately. Unless the design is just so cool that a consumer has to know more, I think logos should be as simple as possible. It really is amazing to see how some of the most popular companies in the world have a logo that is just text, nothing more. I think that says something about society and the way we perceive things. We don't want to have to have a big long "about us" section. It should be blatantly obvious what is going on.

If you all are interested, there is a really cool website where people vote daily on their favorite logos and it even gives the design history of some logos (like Coca-Cola and Puma). The site is called Goodlogo! (www.goodlogo.com) and it is a pretty cool site. I found a lot of great insight from viewing some of the most successful logos out there.

I wish I would have had a bit more time, but then again I always want more time to work on things!