Response

Today I am responding to the Trends assignment. It was hard to get the interview, but once I decided to just pick a name off of the "Hallmark" masthead and try and call them through the directory it actually helped! I received a call two hours later from the creative director, Michelle Egan, and we set up an interview.

The interview went pretty well. I discovered that Michelle was an MU graduate. She was very nice and sounded pretty young for a creative director. After hearing her story, it really made me realize how random your life can get after school. Her major was advertising and she's just now using it by dealing with the ad department, but that's it. Other than that, she's been a graphic designer and teacher.

I was really surprised to learn about the magazine and how they handle their photography, the design and the illustrations.
Also, since there isn't much about their magazine critique-wise, it was great to hear about the beginnings of "Hallmark" from someone who was there from the initial conception.

I don't want to give away too much, but it was a great experience and she was a very nice and obviously driven person to speak with...very encouraging!